Union Cowork — A shared identity. A sense of place
Union Cowork needed to expand without making every space feel identical. The identity balanced a shared company standard with a distinct sense of place for each neighborhood location.
The system extended through signage, messaging, digital, marketing and sales materials. Within a year, Union grew from one location to five, with a consistent brand platform that could expand alongside the business.
CASE STUDY / COWORKING & PLACES
Union CoworkA shared identity. A sense of place.
THE BRIEF: Evolve a coworking brand to support expansion across California.
THE TASK: Give each location its own character while maintaining a consistent company-wide identity.
THE RESULT: Union expanded from one location to five within a year and earned national recognition, supported by a scalable identity and marketing system.
