Broomwagon Coffee — Where coffee and cycling meet
Broomwagon brings small-batch coffee roasting and cycling culture together. The identity needed to make that connection feel familiar to cyclists while remaining welcoming to anyone who loves coffee.
A bicycle-inspired mark, custom typography and packaging drawn from Tour de France jerseys established the visual language. The system extended into the South Carolina café, giving the business a consistent identity across its products and gathering space.
CASE STUDY / COFFEE & HOSPITALITY
Broomwagon CoffeeWhere coffee and cycling meet.
THE BRIEF: Create an identity and packaging system for a small-batch coffee roaster rooted in cycling culture.
THE TASK: Make the connection feel natural without turning the brand into cycling memorabilia.
THE RESULT: A bicycle-inspired mark, custom typography and jersey-inspired packaging extended into the café, creating a recognizable gathering place.
