After The Tone gives vintage phones a new purpose as audio guestbooks. The brand needed to capture the warmth, nostalgia and fun that make the experience distinctive.
Visual themes drawn from the past translated that personality into a recognizable identity. The resulting system gave the company a playful way to communicate its unconventional guestbook experience as it grew.
CASE STUDY / EVENTS & EXPERIENCES
After The ToneA familiar phone. A different way to remember.
THE BRIEF: Build a brand for vintage phones repurposed as audio guestbooks.
THE TASK: Translate the company’s nostalgic, playful personality into a distinctive identity.
THE RESULT: A visual direction rooted in the past gave After The Tone a recognizable way to present its audio guestbook experience.
After The Tone — A familiar phone. A different way to remember
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