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Design Outcome

European heritage, brought into a contemporary membership experience.

Vinera needed a contemporary identity without abandoning more than 30 years of credibility and European heritage. Renaming Schlossadler International Wines gave the company a clearer platform for its next chapter.

The identity extended across packaging, wine tasting cards, member materials, travel collateral, merchandise, vehicle graphics and digital touchpoints. Together, these applications turned the positioning into a cohesive membership experience built around distinctive wines and destination travel.

CASE STUDY / WINE & MEMBERSHIP

Vinera Wine SocietyA new chapter, grounded in European heritage.

THE BRIEF: Reposition an established international wine club for a new generation of members.

THE TASK: Preserve three decades of credibility while creating a contemporary name, identity and membership experience.

THE RESULT: Vinera gained a cohesive platform across packaging, member materials, travel collateral, merchandise and digital touchpoints.

ClientVinera Wine Society
Service ProvidedStrategy, naming, identity, packaging, member materials and digital design
CategoryWine & Membership
Vinera Wine Society brand overview Vinera primary logo Vinera secondary logos Vinera secondary logos application Vinera original logo foundation Vinera further conceptual meaning Vinera color palette Vinera typography Vinera typography application Vinera typography detail Vinera trip confirmation ticket Vinera wine box Vinera wine box application Vinera wine origin and tasting note cards Vinera wine origin and tasting note cards application Vinera branded wine card travel booklet Vinera pin designs and merchandise Vinera pin designs and merchandise application Vinera pin designs and merchandise detail Vinera pin designs and merchandise example Vinera social media strategy Vinera social media strategy application Vinera social media strategy detail Vinera vehicle design Vinera vehicle design application Vinera vehicle design detail Vinera vehicle design example Vinera vehicle design presentation Vinera vehicle design variation
Vinera Wine Society brand overview

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Brand Strategy Creative Direction Digital Experiences Identity Naming Packaging

Vinera Wine Society — A new chapter, grounded in European heritage

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