Cody Small
Please, assign a menu
Get In Touch
541 Melville Ave, Palo Alto, CA 94301,
ask@ohio.clbthemes.com
Ph: +1.831.705.5448
Work Inquiries
work@ohio.clbthemes.com
Ph: +1.831.306.6725
Brand Strategy Creative Direction Identity Naming

Toasted Tours — An unconventional ride, with a brand to match

Design Outcome

A bold experience, expressed with a clear identity.

Toasted Tours brings people together through an unconventional wine-tour experience. The company needed a new name, identity and voice as it prepared to expand beyond Temecula.

The rebrand captured the personality behind the business and gave it a more recognizable public presence. The system provided a consistent way to communicate the experience as the company grows.

CASE STUDY / TRAVEL & EXPERIENCES

Toasted ToursAn unconventional ride, with a brand to match.

THE BRIEF: Rebrand Toasted Corks as it prepared to expand beyond Temecula.

THE TASK: Capture the personality of an 18-wheeler wine-tour experience in a new name, identity and voice.

THE RESULT: Toasted Tours gained a clearer, more ownable brand that expresses its distinctive experience and supports expansion.

ClientToasted Tours
Service ProvidedStrategy, naming, identity and brand voice
CategoryTravel & Experiences
Toasted Tours brand overview Toasted Tours primary logo Toasted Tours company name change Toasted Tours company name change application Toasted Tours truck design Toasted Tours truck design application Toasted Tours truck design detail Toasted Tours truck design example Toasted Tours truck design presentation Toasted Tours truck design variation Toasted Tours color palette Toasted Tours swag design Toasted Tours swag design application Toasted Tours swag design detail Toasted Tours swag design example
Toasted Tours brand overview

Looking for a creative leader who sees the whole picture and stays close to the work?

Let’s work together.
Let’s talk
Back
Next Project
Buena Cerveza — A good-time lager, built for a bigger stage