Buena Cerveza — A good-time lager, built for a bigger stage
Buena Cerveza was created for Good Time Design in partnership with Coronado Brewing Company. The Mexican-style lager needed a distinctive identity that could work in-house and support a future move into retail.
Screen-printing references, woodblock typography and a macaw illustrated by Mitch Frey established its character. The visual system gave the beer a recognizable presentation across packaging and hospitality applications.
CASE STUDY / FOOD & BEVERAGE
Buena CervezaA good-time lager, built for a bigger stage.
THE BRIEF: Create a Mexican-style lager brand for Good Time Design in partnership with Coronado Brewing.
THE TASK: Develop an identity for an in-house product with the potential to enter mass-market retail.
THE RESULT: Screen-print and woodblock influences, paired with a macaw illustrated by Mitch Frey, gave Buena Cerveza a distinctive brand and package.
