Sway Spa — A new perspective on the spa experience
Sway grew from a strategic engagement with Spavia to create a modern, multi-sensory spa concept. The work brought the brand idea into the physical experience as well as its public presentation.
Strategy, identity, messaging, architectural renderings, interiors and launch content developed together. Spavia reported positive feedback and a 30% increase in web traffic during the engagement.
CASE STUDY / WELLNESS & HOSPITALITY
SpaviaA new perspective on the spa experience.
THE BRIEF: Develop a modern national spa franchise concept with the Spavia team.
THE TASK: Connect strategy, identity and messaging with a multi-sensory physical experience and company culture.
THE RESULT: The engagement supported a distinctive new direction; Spavia reported positive feedback and a 30% increase in web traffic during the work.
