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Brand Strategy Creative Direction Identity Packaging

Paynes Perfection — A family recipe, ready for the shelf

Payne’s Perfection began with a family pickle recipe and a startup’s budget. The identity and packaging needed to convey the care in the product with a practical, cost-effective system.

The visual direction captured the sweet-and-spicy flavor and grassroots heritage behind the company. It gave the product a recognizable presentation for its move into retail.

CASE STUDY / FOOD & BEVERAGE

Paynes PerfectionA family recipe, ready for the shelf.

THE BRIEF: Build a cost-effective brand and packaging system for a pickle startup.

THE TASK: Express the sweet-and-spicy flavor and grassroots heritage behind the family recipe.

THE RESULT: A distinctive identity and package translated the care behind the product into its retail presentation.

ClientPaynes Perfection

Service ProvidedBrand identity and packaging

CategoryFood & Beverage

Payne's Perfection typography

Payne's Perfection color palette

Payne's Perfection label detail

Payne's Perfection label design

Payne's Perfection product

Payne's Perfection product application

Payne's Perfection product detail

Payne's Perfection product example

Payne's Perfection product example

Payne's Perfection product presentation

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