Old Harbor — Each spirit its own character. One recognizable brand
Old Harbor needed a visual language that could connect its distillery, spirits packaging and website. San Diego’s maritime character provided a direction that could feel weathered and seasoned without losing clarity.
A Spirit Symbol System gave each product a distinct symbol and color within a consistent bottle format and typographic hierarchy. That structure kept the line recognizable while leaving room for new products.
CASE STUDY / SPIRITS & DISTILLING
Old HarborEach spirit its own character. One recognizable brand.
THE BRIEF: Create a brand, packaging and website for downtown San Diego’s first distillery.
THE TASK: Differentiate spirits within a consistent bottle format while expressing the city’s maritime character.
THE RESULT: A symbol and color system gave each spirit its own identity and provided a scalable structure for new products.
