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Brand Strategy Creative Direction Identity Illustration Packaging

Maiook — Carrying you to new places

Design Outcome

The care in the product, reflected in the brand.

Maiook pairs traditional materials with modern design in handmade bags and accessories. The identity needed to reflect that quality while expressing the outdoor spirit behind the products.

Illustration, typography and color created a cohesive presentation across packaging and customer touchpoints. The line “Carrying you to new places” connected everyday function with the invitation to explore.

CASE STUDY / BAGS & ACCESSORIES

MaiookCarrying you to new places.

THE BRIEF: Build a brand for handmade Slovenian bags and accessories.

THE TASK: Connect traditional materials and modern product design with an outdoor spirit.

THE RESULT: Illustration, typography, color and packaging gave Maiook a cohesive customer experience, with the company reporting numerous customer compliments.

ClientMaiook
Service ProvidedStrategy, identity, illustration, typography, packaging and tagline
CategoryBags & Accessories
Maiook brand overview Maiook outdoor brand identity Maiook primary logo Maiook logo mark Maiook illustration style Maiook illustration style application Maiook illustration style detail Maiook typography Maiook color palette Maiook packaging Maiook packaging application Maiook packaging detail Maiook interior patch Maiook interior patch application Maiook interior patch detail Maiook interior patch example Maiook interior patch presentation Maiook interior patch variation Maiook interior patch mockup Maiook product tags Maiook product tags application Maiook product tags detail Maiook product tags example Maiook business cards Maiook business cards application Maiook thank you cards Maiook thank you cards application Maiook thank you cards detail Maiook thank you cards example Maiook thank you cards presentation Maiook thank you cards variation
Maiook brand overview

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