Gaucho Rum — A distinctive spirit, from bottle to bar
Gaucho Rum needed an identity that could connect packaging, restaurant menus and environmental applications. Its south-of-the-border inspiration provided the starting point for a distinctive visual direction.
Southwestern typography and woodblock illustration framed the Gaucho character, illustrated by Mitch Frey. The system gave Good Time Design’s rum a consistent presence and a foundation for retail growth.
CASE STUDY / SPIRITS & HOSPITALITY
Gaucho RumA distinctive spirit, from bottle to bar.
THE BRIEF: Create a premium rum brand for Good Time Design and Kill Devil Spirit Co.
THE TASK: Connect Southwestern typography and woodblock illustration across packaging, menus and environmental applications.
THE RESULT: A character illustrated by Mitch Frey anchored a flexible identity designed to support hospitality applications and retail growth.
