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Brand Strategy Creative Direction Identity Packaging

Java Time — An established favorite, ready for a wider audience

Java Time needed to evolve its identity for a broader international audience while preserving the familiarity built across more than 40 Saudi Arabian locations.

A refined mark, custom pattern and tagline created a more dynamic system across customer touchpoints. The direction retained recognition while giving the brand a clearer foundation for a wider audience.

CASE STUDY / COFFEE & HOSPITALITY

Java TimeAn established favorite, ready for a wider audience.

THE BRIEF: Evolve the identity of a Saudi Arabian coffee company with more than 40 locations.

THE TASK: Broaden international appeal while preserving the established brand’s familiarity.

THE RESULT: A refined mark, custom pattern and tagline created a more dynamic, recognizable system across customer touchpoints.

ClientJava Time

Service ProvidedBrand identity, pattern design and tagline

CategoryCoffee & Hospitality

Java Time new identity

Java Time new tagline

Java Time identity evolution

Java Time color palette

Java Time trademark pattern

Java Time trademark pattern application

Java Time typography

Java Time uniform

Java Time uniform application

Java Time uniform detail

Java Time uniform example

Java Time uniform presentation

Java Time uniform variation

Java Time uniform mockup

Java Time uniform system

Java Time uniform execution

Java Time uniform secondary view

Java Time uniform additional view

Buena Cerveza — A good-time lager, built for a bigger stage