CASE STUDY / FOOD & AGRICULTURE
Holdfast RanchSix generations. A brand built to last.
THE BRIEF: Give a North Idaho ranch, rooted in the same family since 1886, a brand that carries its heritage forward.
THE TASK: Develop a name, strategy and identity inspired by historic cattle brands, agricultural marks and frontier land claims. Extend that foundation across packaging, merchandise, signage and a website.
THE RESULT: A bold ranch mark and heritage-driven typography create a cohesive Western identity that feels established, distinctive and ready for its next chapter.
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