CASE STUDY / SPORTS & OUTDOORS

Trophy LinkConnecting the trophy to the story.

THE BRIEF: Turn a physical badge that links a trophy mount to the story behind the hunt into a credible, distinctive brand for hunters.

THE TASK: Connect strategy and identity with the product, app, website, packaging and launch. A custom shield, angular typography, topographic graphics and high-visibility green gave the brand a recognizable presence. A wooden Link complemented the mount, while the app made logging a hunt and pairing its story simple.

THE RESULT: In under six months, Caava brought the idea into a launch-ready system. The work extended through app design and development guidance, a website storefront and hunt-story system, packaging for 1-, 3- and 5-packs, trade-show materials and a vehicle wrap—one consistent experience across physical and digital touchpoints.