Hathaspace — Clean air, centered on the people who use it
Hathaspace’s competitors emphasized technical schematics, machinery and scientific imagery. A different direction focused on the people using the product and the place it could have in their homes.
A clear typographic system, soft colors, warm photography and approachable messaging made the brand feel familiar and trustworthy. The identity connected clean air with the lives of its customers.
CASE STUDY / HOME & WELLNESS
HathaspaceClean air, centered on the people who use it.
THE BRIEF: Reposition an air-purifier company in a crowded market.
THE TASK: Create a human alternative to the technical imagery dominating the category.
THE RESULT: Warm photography, soft color, trustworthy typography and grounded messaging gave Hathaspace a more approachable national-brand presence.
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