Floré — Made advanced science feel human
A global brand entrusted us with a unique challenge: crafting an internal tool to share its brand story with every employee, from sales to product development. This wasn’t just about information – it was about forging a unified company culture. Peace of mind included. In-depth product information and clear visuals ensure you’ll find the ideal fit.
Building an internal tool of this scale is no small feat, but with the right approach, it can be a powerful force for uniting a company. Meaning: a single cross platform that help people embrace the new identity system through play and interaction.
Personalization was Floré’s strength, but the existing brand did not communicate the sophistication behind it. The design needed to earn trust while helping people understand an unfamiliar process.
A comprehensive packaging system connected sample collection with daily use. Iconography, scientific-data infographics and a consistent visual language carried the identity into social media, investor presentations, trade-show graphics and marketing materials.
CASE STUDY / BIOTECH & WELLNESS
FloréMade advanced science feel human.
THE BRIEF: Refresh the identity and packaging for Floré, Sun Genomics’ personalized probiotics brand.
THE TASK: Make microbiome testing and custom probiotics clear, credible and approachable across the collection kit, daily-use packaging and marketing.
THE RESULT: A coherent identity and packaging system connected the science with the consumer experience, supported by iconography, infographics and a broader range of marketing materials.
