Cozzee Coffee — Coffee with a cause you can choose
Cozzee lets customers direct the profits from a specialty-coffee purchase toward a humanitarian cause they choose. The brand and buying experience needed to make that relationship easy to understand.
Seven cause-specific campaigns connected packaging with the interactive platform. Progress infographics showed how purchases contributed to each campaign, while the coffee arrived in a bag branded for the selected cause.
CASE STUDY / COFFEE & SOCIAL ENTERPRISE
Cozzee CoffeeCoffee with a cause you can choose.
THE BRIEF: Build a brand and online experience for a specialty coffee company supporting humanitarian causes.
THE TASK: Make choosing coffee, selecting a cause and understanding the purchase’s contribution straightforward.
THE RESULT: Cause-specific packaging and seven campaign pages connected each purchase with visible funding progress.
