Melissani Water — Making cleaner water a trusted daily choice
CASE STUDY / HEALTH & WELLNESS
Melissani WaterMaking cleaner water a trusted daily choice.
THE BRIEF: Launch a premium water-purification brand with a clear, credible presence online.
THE TASK: Build the identity from the ground up and connect it across packaging, interactive elements, lifestyle photography, video, the website and Amazon storefront. Make the flagship reverse-osmosis system feel approachable while communicating its value.
THE RESULT: A consistent brand experience supported the April product launch across the website and Amazon. Despite its premium positioning, the system sold out within weeks as concern about PFAS in drinking water grew.
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